An exceptional article from the New York Times highlighting the career of publicist Brooke Hammerling.
July 6th, 2009
Spinning the Web: P.R. in Silicon Valley
This piece by CLAIRE CAIN MILLER gives great insight on the move away from traditional PR and the new (and increasingly important) role of publicists as social media navigators.
This article is a must-read for the scoop on the inner-workings of today’s PR professional and details the importance of socializing, making long-term professional and personal connections and strategic name-dropping in order to stay relevant.
This article also brings up an important and undeniably relevant question, is traditional pitching a dying art? What do you think?
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